Recently we got to work with one of the local community banks in our area – First State Bank and Trust (FSB&T), out of Bayport, MN. Man did we have fun on this shoot. From jet skis to car chases this little 30 second spot packed a wallop.
FSB&T had recently just opened up a new location in Hudson WI and wanted to shed a little light on the fact that they are still the same old bank that has been around for nearly 100 years (they were established in 1914). So naturally what better way to get the word out than a cool commercial. FSB&T first contacted us in the spring of 2013, with the idea that they wanted a commercial, although I don’t think they had any idea where we were going to take them. Rather than going with the cliche bank commercial of a man/woman walking into a bank, smiling and proceeding to “open an account”, we decided to take a chance and pitch the idea of creating a mock movie trailer, in the same vein as James Bond. Well – turns out they loved the idea, needless to say we were stoked.
Our concept was fairly straight forward – We had this guy that was in a hurry to get some where, and the whole time he has this accomplice in his ear harping on him that he is always late. We wanted to get as much diversity with the “chase” scenes as possible, which is why in only 30 seconds we go from car, to foot, to jet ski, all while keeping the pacing quick and moving forward.
It’s always a little nerve racking when a company puts all their trust in you to do something a little “different”, so when we heard that they loved the final product we nearly broke down in tears from relief. Over all we had a blast shooting this spot and First State Bank and Trust was a true pleasure to work for.