The power of lighting is easily one of the most important and challenging aspects of photo and video.
The difference between a good scene and a fantastic looking scene can come down to this one variable. Whether we are trying to find a flattering spot to shoot outdoors on a sunny day or capturing the excitement of children on a dim Fourth of July night enjoying fireworks, properly lighting a scene is an everyday creative challenge for us.
More often than not when you see a well-crafted scene with a captivating balance of properly illuminated skin and a nice blend of shadow, there has been a lot of work put forth to get to that one shot. Oddly enough, it’s usually the absence of light (i.e. shadows) that gives character and shape to a scene. On our most recent shoots, we had the luxury to take full control of our lighting situation – a luxury that doesn’t come quickly or easily. Taking anywhere from fifteen minutes to well over an hour, the challenge to shape light in a way we want can certainly be time consuming. However, there are no short cuts when it comes to delivering a quality scene that we envision, and that is key.
“In the right light, at the right time, everything is extraordinary.” – Aaron Rose