Stanley has a decades-long reputation as the manufacturer of the best industrial scrapyard tools available on the market. Not a brand to rest on its laurels, they’ve recently developed cutting-edge telemetrics and remote access tools with capabilities that could reach far beyond scrapyards. The came to us to help them introduce these new tools to the world.
We partnered closely with Stanley to develop concepts and scripts for two videos that would show the power and potential of these new tools by taking them through their paces in scrapyards, demolition sites, and construction projects across Illinois and Indiana. We concepted, scripted, produced and edited these videos, as well as working with Stanley to develop final names for the products, InSite and ProCall.
Director: Erik Nelson
Director of Photography: Joseph Loeffler
EP/2nd Cam Op/Edit/Color: Chaddix Malchow
Field & Post Audio Tech: Taylor Lewin
VFX Artist: Chris Denny
Graphic Designer: Garrett Lofgren
“Current Resident has a mastery in both video direction and building out the messaging for a new product. They jumped right into what we needed them to do and we are absolutely thrilled with the final result.”
Daniel Johnston, Creative Director/Marketing Specialist at Stanley